What P&G and Harry Reid Share

Success was no accident. They planned for it. Below is how their campaigns look when viewed through the lens of my P.L.A.N. model.

P&G's Old Spice

Prepare - 70 years of research suggested a shift in purchase dynamics. The team invested about 6 months of planning for a 6 month campaign. Targeted female shoppers. Used “an integrated approach”.

Launch - Multi-channel roll-out with a workflow and clear guidelines with principles for real-time engagement resulted in “controlled chaos”. They aligned their message to the medium.

Assess - Market position grew to #1. Gained 90% share of voice vs competitors. Traffic up 300%. Searches up 2,500%. Sales up 107%.

Nurture - Quick response videos part of the plan. Had a dedicated "seeding strategy" for fans and followers. Worked to create deeper relationships with consumers.

http://bit.ly/c3MCVT

http://bit.ly/dvd59Q

Harry Reid's Re-election

Prepare - Planning started 5 years early in

2005 Reid realized that his leadership role would drive his negatives up and started preparing by researching and reducing GOP competition. He gave potential competitors important political assignments to keep them from running against him and targeted Latinos as an important voting block.

Launch - Reid focused $20M to define his opponent early, kept efforts local and focused on hammering home the same points over and over and over again.

Assess - Took and trusted his own polling which never showed him as being behind and he didn’t panic when the public polling DID show him trailing.

Nurture - created an iphone app for the "base" to

donate to the campaign and stay up to speed. Most importantly, Harry Reid started building his GOTV operation 5 years before needing it.

http://bit.ly/dyj4py

http://bit.ly/9fI1Jj

http://bit.ly/dztyp6

Uh Oh Apple My 15 Year Old Says Android's "Cooler"

We affectionately refer to him as "TechSupport" and he surprised me by not being all that excited about the possibility of iPhone finally coming to Verizon--especially since he's always wanted one and it coming to Verizon greatly increases his chances of getting that wish fulfilled.

Shocked by this strange and interesting turn of events from the kid whose favorite websites are Boy Genius Report and Engadget, I queried him further and got this explanation;

"Notification panels, video wall paper, home screen widgets, integration with Google and being "open" so you can find and install almost any kind of app you're interested in makes Android phones "cooler" than the iPhone."

Wondering if Apple was losing it's "cool", I asked about the iPad. "IPad's are still cool", he said. "Having an iPad and an Android is best of all."

Looks like "TechSupport" has learned a few things about marketing.

e. Musing.

5 Tips for Tweeting Links

Linked to content should be:

1. Short
2. Informative
   
3. Easy to read
4. Quick getting to the point
   
5. Consistent with the tweeted intro

E. Musing

Is Facebook Jealous of My Twitter Relationship?

Dear Social Networking Community,

I need some advice. I think that Facebook might be jealous of my Twitter relationship and need your help in mending the situation.

You see, I am having "social relations" with three sites. Twitter, Facebook and Linkedin. They are all great, have very different personalities and I love each of them equally. But, recently I've noticed that I am spending more and more time with Twitter. My time tweeting with Twitter has taken away time that I used to spend Facebooking and Linkingin.

I like Twitter. Twitter is an extrovert, very outgoing, fun, cool, easygoing, flexible, not demanding and extremely open to new experiences. Twitter also mixes well with my blog friends, Facebook friends, BlackBerry Storm, Friendfeed friends and more using a variety of apps. It is low maintenance and I don't have any groups to manage nor need to worry about responding to a lot of requests.

I used to feel the same way about Facebook, but since using Twitter a while, Facebook has started to feel clingy, needy and temperamental and way more closed to new experiences than it used to seem. I think that Facebook has noticed the time I'm spending with Twitter, and more importantly, sees the time I'm not spending with it managing my groups and requests. Recently Facebook stopped taking my calls to update my status via the Twitter feed. This has gotten my attention and caused me to login to Facebook more often to update the status in two places. I wonder if Facebook is jealous?

While I am starting to feel a little bad about not being able to spend more time with Facebook, Linkedin is really getting the short end of my time allocation. Compared to Twitter and Facebook, Linkedin is a lot more grounded and serious and our "social relations" are more formal. Only a few of the friends that Linkedin and I share are also friends shared with Facebook and Twitter. And, though our time together is limited, when we do get together Linkedin and I deal with a lot of serious life impacting issues for me and for others. I, therefore, only get together with Linkedin when I have a sufficient block of time to allocate and that is, unfortunately, not often. While Linkedin is not as fun or open as Twitter or Facebook, we do important business together and have a great time while doing it, so I really need to find more time to spend with it. I will free up some time this weekend to do so.

But back to my Facebook/Twitter dilemma. Do you think that Facebook is jealous of my Twitter time and acting out by not taking my calls for status updates via Twitter or am I just being overly sensitive because I feel guilty about neglecting it? Its been a couple of days now and Facebook is still not answering my calls. Any Advice?

What should I do?

E. Musing